Mind the Thumb Zone to Increase Reach
Are you currently holding your phone? Notice how your thumb naturally rests on the side. Any clickable call-to-action should be placed within easy reach of your thumb. People prefer convenience, and making it effortless to engage can significantly boost interaction.
Tip: Don't place any interactive stickers or links outside the thumb's reach.
Example: An Interactive Instagram Story Sticker
Stories are an excellent way to engage with your audience. Polls, links, and interactive stickers can boost engagement. When your audience interacts with these stickers, it signals to the algorithm that your content is high quality, keeping people on the platform longer.
Optimize: Place interactive stickers where the thumb would naturally rest or skip to the next story. Whether intentional or not, this interaction tells the algorithm it’s a great story, increasing the likelihood of it being shared with more people.
Eye Tracking Studies: Centralize Your Content for Engagement
Eye tracking studies reveal how humans typically view their phones when consuming content. Here’s what they show:
Central Focus: Viewers tend to focus on the center of the screen first. It’s the most comfortable and natural place for the eyes to rest.
Top Left Corner: After the center, the top left corner is often the next focus area. This aligns with the natural reading pattern for left-to-right languages.
Bottom Third: The bottom third of the screen, especially the bottom right corner, is frequently where the eyes go next. This area is often where interactive elements like stickers, polls, and CTAs are placed, as it’s within easy reach of the thumb.
Faces and Eyes: Human faces, particularly the eyes, draw attention. If a story features a person, viewers often look at the face first, especially the eyes.
Movement and Animation: Animated elements or moving objects attract and hold attention longer than static images.
Color Psychology
Using colors that align with psychological triggers can enhance engagement.
Psychological Triggers of Colors
Blue: Trust and Calm
Psychological Impact: Blue is associated with trust, reliability, and calmness, making your content appear more trustworthy and professional.
Usage: Use blue in backgrounds, text, or call-to-action buttons to convey dependability and ease. Ideal for financial services, healthcare, and corporate communications.
Red: Urgency and Excitement
Psychological Impact: Red evokes excitement, urgency, and passion, stimulating faster decision-making.
Usage: Highlight important announcements, limited-time offers, or urgent calls to action with red. Effective for sales promotions, breaking news, or emergency updates.
Yellow: Optimism and Attention
Psychological Impact: Yellow is associated with happiness, energy, and attention, quickly grabbing attention and lifting the viewer's mood.
Usage: Incorporate yellow in elements like buttons or special offers to stand out. Great for brands that want to appear friendly and approachable, such as travel, food, and children’s products.
Green: Growth and Health
Psychological Impact: Green symbolizes growth, health, and tranquility, associated with nature and balance.
Usage: Use green in health and wellness content, eco-friendly products, or to promote balance and tranquility. Effective for organic products, environmental campaigns, and wellness brands.
Purple: Creativity and Luxury
Psychological Impact: Purple is linked to creativity, luxury, and sophistication, providing a calming yet mysterious effect.
Usage: Convey creativity, elegance, and exclusivity with purple. Perfect for luxury goods, beauty products, and creative industries.
Orange: Enthusiasm and Encouragement
Psychological Impact: Orange combines the energy of red and the happiness of yellow, associated with enthusiasm and stimulation.
Usage: Encourage action, promote energetic activities, or convey a friendly and cheerful brand personality with orange. Ideal for sports, adventure brands, and promotions.
Black: Sophistication and Authority
Psychological Impact: Black exudes sophistication, power, and authority, being both elegant and edgy.
Usage: Use black for luxury products, formal occasions, or to create a dramatic effect. Effective in high-end fashion, technology, and automotive industries.
White: Simplicity and Purity
Psychological Impact: White is associated with purity, simplicity, and cleanliness, creating a sense of space and calm.
Usage: Use white space to make other colors and elements stand out. Great for minimalist designs, health-related content, and brands emphasizing simplicity.
Partner with Polaris Socials
At Polaris Socials, we consider all these elements in every piece of content we create. We understand it can be overwhelming for one person or a small team to manage alone. That’s why we offer graphic design and social media management services to help you succeed. Reach out for a free consultation today to see how Polaris Socials can best serve you.
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